Innovative Retail Display.

An innovative “Lift and Learn” project; one of the first such live experiences in UK retail. The display launched in the Currys PC World flagship Southampton store to promote a range of six Digital Cameras. 

The display features two walls of six screens.  The “Attract Loop” prompts customers to both pick up a camera and take photos.   When a customer lifts a camera, the screens above the product are instantly triggered to display key specifications and explain each of the camera’s features. The display allows customers to take pictures with the camera and see them displayed on a screen above the product.

Retail Week Awards Finalist 2017