This retail demo was used to raise the profile of Microsoft with Apple user and purchasers. Apple traditionally does not allow promotional material from other companies to be played on its retail screens, so this was something of a coup for Dixons.
Although the concept of the demo was reletivly simple, the design and content was strictly reviewed by Dixons, Apple and Microsoft. This required a clear commincations through out the life of the project.
Digital Designer
UI Design, UX Design, Graphics Production, Animation.
Retail